Chrome needs no introduction—it’s one of the world’s most widely used browsers, even on iOS, where Safari dominates. Despite this, Chrome for iOS serves over 400 million users, making every design decision impactful at scale.
At Google, my work balances user needs, business goals, and platform constraints to create meaningful improvements for millions of users. Whether refining onboarding flows, evolving our design system, or driving feature adoption, I collaborate across disciplines to deliver thoughtful, research-driven solutions that enhance how people interact with Chrome on iOS.
Background
With Apple’s 2020 update allowing users to change their default browser, Chrome had a major opportunity to grow on iOS. However, many users were unaware of this option, limiting adoption.
Problem
Chrome faced two key challenges: iOS users didn’t know they could set Chrome as their default browser, and many Chrome desktop users with iPhones weren’t aware Chrome was available on mobile. Without clear user education, these potential adoption pathways remained untapped.
Solution
We introduced contextual user education across Chrome desktop and iOS, surfacing timely prompts about cross-device benefits and guiding users on setting Chrome as their default browser. To streamline the process, I designed a video promo that visually walked users through changing their default browser settings.
Results
These efforts led to a 3% increase in Chrome downloads from users who saw our education moments and a 4% rise in default browser adoption. Additionally, the video promo became a standard UX pattern, shaping future user education strategies across Chrome.
Background
Customization was a key focus for 2024 after research showed users wanted more ways to personalize their browsing experience. While Chrome desktop and Android had background theming, iOS lacked similar options.
Problem
A full NTP redesign wasn’t feasible, so we introduced background customization first. The challenge was designing a solution that worked across multiple teams’ UI components without disrupting their key metrics.
Solution
We built a customization hub that lets users personalize their background with preset options, uploads, a gallery, or desktop syncing. This scalable design also supports future customization features beyond backgrounds.
Result
User testing showed strong enthusiasm, with 15 user research participants stating they would "definitely use" the feature. It will launch on iOS in 2025, expanding Chrome’s personalization options.
Background
Chrome’s four platforms each had independent design systems, leading to inconsistencies that hindered cross-device collaboration. To unify our approach, a cross-platform team—including myself as a Chrome iOS representative—was formed to standardize our design systems with the help of an external agency.
Problem
The fragmented design systems created workflow bottlenecks, making it difficult for teams to build features efficiently across platforms. While all teams needed standardization, Chrome on iOS required a full system rebuild, adding an extra layer of complexity.
Solution
I led the project management of our agency partnership, conducting an initial audit and defining a design brief based on team needs. The result was a newly structured design system, an expanded component library, and a centralized Carbon website for onboarding and documentation.
Result
The new design system launched in May, reducing Figma component disconnects by 48% and improving team workflows. We also hosted a tutorial session to onboard the Chrome team and ensure long-term adoption.
